Simple pricing. No surprises.

Pick a plan that fits your business. Start free, upgrade anytime.

Billing frequency

Message Types

4 types of WhatsApp messages

WhatsApp charges differently depending on who starts the conversation and what it is about.

Marketing

Promotional messages, offers, and campaigns you send to customers to drive sales and revenue.

Examples

  • Festival sale offer
  • New product launch
  • Limited time deal

Utility

Transactional updates triggered by a customer action such as a purchase or booking.

Examples

  • Order confirmation
  • Shipping update
  • Payment receipt

Authentication

One-time passwords and verification codes used to confirm a user's identity securely.

Examples

  • Login OTP
  • 2FA code
  • Password reset

Service

Free for 24 hours

When a customer messages you first, you get 24 hours to reply unlimited times for free. After that, only approved template messages can be sent and those are chargeable.

Examples

  • Support query
  • Order enquiry
  • Live chat

WhatsApp Business API Pricing

Message rates

Select your market and message category to see the exact rate Meta charges. With SandeshAI you are billed at Meta rates, zero markup. Most other WhatsApp API providers add a 20% markup on top of Meta rates.

Market

Currency

Message category

Number of messages

10K
1001K10K100K1M

Message rate

Select a market above to see the rate.

FAQ

Questions before you sign up